How did you attract/ address your audience?
With our production there was a number of ways in which we found that we could attract and address our audience which included...
Character
Audio
Title and Texts
Conventions of a Thriller
Advertising Campaign
The Protagonist is a young male of which is a relatable factor for potential customers as our target audience is of the same demographic.The male may attract other young men as they can identify with him and he may also attract female audiences as they may simply be attracted by him, this technique has been used by nearly every film ever made, notably films such as Twilight have amassed a cult following from young girls who fancy the main protagonist, in this case Edward Cullen played by Robert Pattinson.
The audio of which is non-diegetic and plays throughout our thriller opening is effective at creating suspense and thus keeping the audience intrigued as they may not otherwise, considering that the re is no dialogue throughout the opening.
Texts and titles were used effectively in the production addressing who was involved in the creation of the product, crediting crew as well as cast and directors. Also the film's title is featured amidst the production addressing the audience.
In our production we also feature conventions/elements of a thriller including
- Crime
- Complex narrative with false paths
- Themes of identity
- Themes of mirroring
- Tension
- Villain
-Twists/Red Herrings
Advertising Campaign
For Any film looking to gain recognition before its release a successful advertising campaign is key.
The bigger productions which have more capital behind them often have a range of avenues in which to outlet their product, for example films like The Revenant (2015, Inarritu) or Spectre (2015, Mendes).
Trailers
The film trailer is great tool for introducing a film to its audience, it is however rare for an independent film to be have its trailers featured during ad breaks as it is expensive to acquire this which is why audiences only tend to see mainstream productions as independent movies are harder to find out about and are more easily missed, for example to see an independent film trailer you will usually have to come across it via social media sites, in particularly Youtube or through film sites such as IMDb. Sites such as Youtube are great for films as they supply less known productions with a platform for free advertising in means for a film to reach their audience.
Film Billboard
Billboards are one of the oldest forms of advertisement for film, billboards feature posters promoting productions, they tend to host bigger productions with a lot of money behind them as billboards aren't cheap to acquire.
This is an updated film poster for The Revenant released after award season to convey how successfully the film has already been received by audiences.
The poster features two highly recognised cast members, Leonardo Di Caprio and Tom Hardy who are pull factors for the production as the two stars have a fan base and will draw these consumers in to see the Revenant also. The poster features ratings from news sources and performance stats at award ceremonies such as the Baftas, Golden Globes and Oscars.
To the left is a clip showing Revenant Star Leonardo Di Caprio being interviewed by talk show host Ellen Degeneres about his latest project. The interview was aired at a key time as it was just after the film's release and whilst the film was showing in theatres thus creating recognition and even demand as it is noted that audiences will go to see Di Caprio films.
As we are responsible for an independent production we have to find alternative ways to market our product to an audience.
Fortunately our demographic are heavy users of social media, of which is a commonly used tool to advertise productions, both for mainstream and independent film.
I devised some mock ventures to visualise what our films advertising campaign may theoretically look like.
Twitter page...
Two Alternative film posters
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