Who would be the audience for your media product?
Our target audience will be the 15 to 30 age group and of the independent film persuasion.
I feel that 15 to 30 is a suitable spectrum to target our film at as we are looking to give our film the age rating of 15. 15 is a suitable age rating for our product as it leaves us the possibility for violence and explicit content of which will be featured in the full thriller.
Many popular thrillers including both 'Se7en' and 'Silence Of The Lambs' have been listed at the 18 age certificate, which was surprising as i had seen the latter of the two movies and felt that there was nothing too explicit for younger age certificates including the 15 certificate, perhaps it was the era and if it was released today it would be certificated at a 15.
Commercially production companies are typically focusing there films at younger audiences as they recognise that the bigger consumers of their products are of the demographic that are also under the 18 certificate which has impacted greatly on the industry as today many thrillers are aimed at certificates such as 12 and 15 like Lucy (2014, Besson).
Our film is an independent production therefore we should take into consideration that we should be wary of excluding possible consumers of our product as we are less able to do so than a mainstream film.
Many popular thrillers including both 'Se7en' and 'Silence Of The Lambs' have been listed at the 18 age certificate, which was surprising as i had seen the latter of the two movies and felt that there was nothing too explicit for younger age certificates including the 15 certificate, perhaps it was the era and if it was released today it would be certificated at a 15.
Commercially production companies are typically focusing there films at younger audiences as they recognise that the bigger consumers of their products are of the demographic that are also under the 18 certificate which has impacted greatly on the industry as today many thrillers are aimed at certificates such as 12 and 15 like Lucy (2014, Besson).
Our film is an independent production therefore we should take into consideration that we should be wary of excluding possible consumers of our product as we are less able to do so than a mainstream film.
As the cast consists of young males i believe this will not deter any gender or procure anyone particular, both male and females watch psychological thrillers regardless of the sex of the protagonist or cast.
The age of the two characters especially the protagonist is key as it is one of the factors of the production that the audience may identify with, hence the target audience linking to the age of the protagonist (late teens/young adult). Although the age of the protagonist is ambiguous it is apparent from his appearance that he is a young male, one might hazard a guess that he is either a student or an employee of business from his professional attire/costume. The fact that the audience can identify with the age of the protagonist is heightened when you can take into consideration our target audience being the 'key demographic', the demographic of which has the most disposable income hence why they are the biggest attenders of exhibition.
Whilst thinking about potential audiences and customers, research and planning have proved useful as we already had a rough ideas of a potential consumer of our product initially...
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